For Worldwide Release: April 2016
Release Number: 218PR16
Announces Accelerated Technology Strategy at bauma 2016, the World’s Largest Construction Equipment Show
MUNICH, Germany – Doug Oberhelman, Chairman and CEO of Caterpillar Inc. (NYSE: CAT), unveiled “the Age of Smart Iron” today at bauma 2016 – the world’s largest construction industry trade show. “The Age of Smart Iron” describes Caterpillar’s strategy to be the industry leader bringing digital solutions designed to improve productivity, efficiency, safety and profitability for customers.
“Caterpillar is the world’s leading innovator around iron. We’re going to lead innovation in smart iron, too,” Oberhelman said at a news conference.
Together, Caterpillar and Zeppelin Cat have 12,000 square meters of exhibit space at bauma 16. Caterpillar is featuring more than 60 products, a large selection of work tools and a full slate of dealer-delivered support services.
“While we always love to showcase our machines and engines, we’re equally excited about what’s at the center of our exhibit: Caterpillar technology,” said Caterpillar Group President, Rob Charter.“This is not technology for technology’s sake. It is technology that’s focused on solving, and even anticipating, customer problems. We’re taking the machines, locomotives, engines and parts we’re so well known for and making them smarter, while also equipping the people who operate them with data that makes them more productive, enhances safety and improves sustainability.”